The social network and account where it will be published.Yours may be a spreadsheet, Google calendars or interactive dashboard (if you’re using a social media management tool).Ī social media calendar usually includes some combination of these elements for each post: Social media calendars can take many forms. Social marketers use content calendars to plan posts, manage campaigns, and review ongoing strategies. What is a social media calendar?Ī social media calendar is an overview of your upcoming social media posts, organized by date. Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance.
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